Netflix's 'Squid Game' is a sensation. Here's why it's so popular.

Not only is "Squid Game" a huge success for Netflix, but it's also the most popular program online.

The nine-part Korean thriller, which debuted on September 17, is expected to surpass all other "non-English-language shows" on Netflix, according to co-CEO Ted Sarandos.

It's just been available for nine days, but there's a high chance this will be our largest event yet, said Sarandos last month.


According to Flix Patrol, a website that records streaming data for the major platforms globally, "Squid Game" is the #1 show in a number of nations, including the United States, the United Kingdom, and South Korea.

It's challenging to determine how popular a show is on Netflix because the streaming figures aren't independently verified. Executives at Netflix did not reply to calls for comment.

It's obvious that "Squid Game" has been a huge success, according to Julia Alexander, a senior strategy analyst at Parrot Analytics. She added that she would use one word to express how great of a win it has been for Netflix.

Unprecedented, said Alexander. "I'm thinking the executives knew this was going to be a hit in South Korea because of the talent they used and the region they released it in. The odds are good that the management were unaware that this would become a worldwide success."

The program follows Lee Jung-character jae's Seong Gi-Hun as he competes in a violent and frequently gory competition for around $38 million against hundreds of other desperate and heavily indebted candidates. The prize is only available to one winner, and losers in the series of kid's games pay with their life.

Social media users are constantly gushing about "Squid Game," especially about some of its kid-friendly games that have inspired some iconic memes. "#SquidGame" has received over 22.8 billion views on TikTok.

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